August 20, 2012

Cell Phone Cos Can Predict Future Behavior, Location

[From article]

Scientists have found a way of predicting an individual's future movements by analysing information their mobile phone.
A team of computer scientists at the University of Birmingham successfully predicted future locations with an error margin of just 60ft, which has fuelled fears of privacy invasions.
[. . .]
This means that mobile phone providers will be able to predict the future whereabouts of their customers .

http://www.dailymail.co.uk/sciencetech/article-2190531/Mobile-phone-companies-predict-future-movements-users-building-profile-lifestyle.html

Mobile phone companies can predict future movements of users by building a profile of their lifestyle
Your future location is calculated using data from your phone
University of Birmingham team made location predictions of users with an error margin of just 60ft
If developed, it can be used for personalised marketing, but has been accused of invading privacy
By SARA MALM and LUCY OSBORNE
Daily mail (UK)
PUBLISHED: 04:07 EST, 19 August 2012 | UPDATED: 01:47 EST, 20 August 2012

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