The results reveal that the ‘Google Effect’ likely extends beyond online
facts to include important personal information.
For many people, particularly younger consumers, connected devices
have become not just the primary source of knowledge, but the
default storage space for their most important personal information,
including contacts and imagesiii. Around half of smartphone-owning
16 to 44 year olds surveyed for the study admit that their phone holds
almost everything they need to know or recall.
The study findings show that the majority of these digital consumers
strongly depend on devices and the Internet as an extension of their
brain; and suggest a direct link between data available at the click of
a button and a failure to commit that data to memory.
Kaspersky Lab has termed this phenomenon Digital Amnesia: the
experience of forgetting information that you trust a digital device to
store and remember for you.
The study found evidence of Digital Amnesia equally among both
men and women and across all age groups. Contrary to general
perception, it is surprisingly prevalent among older respondents.
For example, respondents aged 45 and older are more likely to head
straight for the Internet for the answer to a question, and write the
fact down or choose to forget an online fact once they’ve used it on
the assumption that it will always be out there somewhere. The data is
discussed in more detail below.
https://kasperskycontenthub.com/usa/files/2015/06/Digital-Amnesia-Report.pdf
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