August 22, 2011

Obama a PR Creation

[From article]
"The candidate who promised to close Guantanamo and the president who’s kept it open. The champion of the poor and middle class who took more campaign contributions from Wall Street than any of his fellow candidates. The leader who says he has ended the war in Iraq while preparing the public, through leaks and trial balloons, for the American military presence to last for years.
[. . .]
now exists in what the Harvard Business Review calls “product limbo.” It’s a byproduct of the content not aligning with the sales pitch.
[. . .]
Barack Obama had undeniably the greatest, most successful product launch of the 21st century. Weeks before winning the presidency, he won Ad Age’s “Marketer of the Year” Award, beating such brands as Apple, Nike and Coors. It was a hard-won honor: No presidential campaign in history had been run with such airtight, top-down control, with veteran political consultant David Axelrod stressing an aesthetic and thematic unity that resulted in the consistent use of a lovely font, two pithy slogans and high-tech advances. One of the first applications designed for the iPhone was the official Obama for America app.
[. . .]
Months after the election, two spots produced by the Obama campaign won prizes at the Cannes Lions advertising awards. The most tech-savvy president ever
[. . .]
“We have the best brand on Earth — the Obama brand,” she bragged. “Our possibilities are endless.”

http://www.nypost.com/p/news/opinion/opedcolumnists/obama_loses_his_cool_PfFE4XvKXZUp8OICh7WQsI

Obama loses his cool
The President used to have the best 'brand' in America -- then it all went wrong
Maureen Callahan
New York Post
Last Updated: 6:35 AM, August 21, 2011
Posted: 12:22 AM, August 21, 2011

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