Think about how many people you know who use these techniques. The first one that comes to mind is a Boston FM radio talk show host, lawyer, former Cambridge, MA City Councilor Jim Braude.
Here are five basic rules of propaganda, courtesy of Norman Davies in his extraordinary book "Europe: A History":
* The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'.
* The rule of disfiguration: discrediting the opposition by crude smears and parodies.
* The rule of transfusion: manipulating the consensus values of the target audience for one's own ends.
* The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: draining the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'.
* The rule of orchestration: endlessly repeating the same messages in different variations and combinations.
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