"How did I get involved in the galas?" says Eva Longoria. "They asked me, I said yes." Here, Longoria is flanked by Maria Bravo (left) and a pregnant Alina Peralta (right) on May 12, 2014, at the Global Gift Gala at the Four Seasons Hotel in Paris.
Photo: AP Images
[From article]
With admirable results, the well-liked Longoria has leveraged her wealth (Forbes ranked her as primetime's fourth top-earning woman in 2011, with an estimated annual income of $12 million) and profile for greater good. She has become known in recent years for her highly publicized work in liberal politics and immigration, emerging as a key voice on immigrant rights and campaigning against Arizona's show-your-papers bill, SB 1070, as well as for President Obama's re-election, during which time she became one of his top bundlers and eventually spoke at the Democratic National Convention. Longoria's altruism has, along with her glamour, fame and political advocacy, earned her near-saint status in the Spanish-speaking world.
[. . .]
But while Bravo and Peralta claim that "100 percent"of the money that came into the foundation in 2014 went to "philanthropic projects," when asked by THR for substantiation of where the money from auction donations and ticket sales for the Dubai event (a number that appears to exceed $500,000) went, Bravo turned over a spreadsheet that documented $166,883 donated to two Dubai charities. Where is the rest of the money?
[. . .]
the celebrity-affiliated charity undercut by its lack of attention to detail. (Madonna's Raising Malawi board members misusing $3.8 million earmarked for a girls' school under her watch and Wyclef Jean's camp's decision to divert $100,000 of his Yele Haiti Foundation funds to pay for his performance at a benefit concert he organized are two examples cited by philanthropy experts.)
[. . .]
News reports and press releases indicate that Bravo and Peralta have helped raise $19.5 million since 2009; the two women stand by this figure. In their spreadsheet, the duo claim that exactly $17,739,205 was raised after promotional revenue (which covers event costs) was deducted — meaning that total claimed overhead for all the events they ever put on was less than $2 million.
http://www.hollywoodreporter.com/news/eva-longoria-two-philanthropreneurs-dangers-769240
Eva Longoria, Two "Philanthropreneurs" and the Dangers of Hollywood Charity: THR Investigates
by Gary Baum
2/4/2015 8:00 am PST
With admirable results, the well-liked Longoria has leveraged her wealth (Forbes ranked her as primetime's fourth top-earning woman in 2011, with an estimated annual income of $12 million) and profile for greater good. She has become known in recent years for her highly publicized work in liberal politics and immigration, emerging as a key voice on immigrant rights and campaigning against Arizona's show-your-papers bill, SB 1070, as well as for President Obama's re-election, during which time she became one of his top bundlers and eventually spoke at the Democratic National Convention. Longoria's altruism has, along with her glamour, fame and political advocacy, earned her near-saint status in the Spanish-speaking world.
[. . .]
But while Bravo and Peralta claim that "100 percent"of the money that came into the foundation in 2014 went to "philanthropic projects," when asked by THR for substantiation of where the money from auction donations and ticket sales for the Dubai event (a number that appears to exceed $500,000) went, Bravo turned over a spreadsheet that documented $166,883 donated to two Dubai charities. Where is the rest of the money?
[. . .]
the celebrity-affiliated charity undercut by its lack of attention to detail. (Madonna's Raising Malawi board members misusing $3.8 million earmarked for a girls' school under her watch and Wyclef Jean's camp's decision to divert $100,000 of his Yele Haiti Foundation funds to pay for his performance at a benefit concert he organized are two examples cited by philanthropy experts.)
[. . .]
News reports and press releases indicate that Bravo and Peralta have helped raise $19.5 million since 2009; the two women stand by this figure. In their spreadsheet, the duo claim that exactly $17,739,205 was raised after promotional revenue (which covers event costs) was deducted — meaning that total claimed overhead for all the events they ever put on was less than $2 million.
http://www.hollywoodreporter.com/news/eva-longoria-two-philanthropreneurs-dangers-769240
Eva Longoria, Two "Philanthropreneurs" and the Dangers of Hollywood Charity: THR Investigates
by Gary Baum
2/4/2015 8:00 am PST
No comments:
Post a Comment