March 26, 2013

Smart Phones Gathering Information About Your Brain



There is now a growing neuromarketing industry, where market researchers use data from these same BCI devices to measure the attention level and emotional responses of focus group

http://www.dailymail.co.uk/sciencetech/article-2298930/Phone-app-companies-gather-information-users-soon-able-sell-details-based-brainwaves-experts-predict.html

Phone app companies gather so much information about users they will soon be able to sell details based on your brainwaves, experts predict
Brain-computer interfaces used for medical and research since 1920s
But as the technology becomes cheaper it has broken out of the lab
There is now a burgeoning 'neuromarketing' industry
Technology experts fear it could lead to sale of personal and emotional data
By AMANDA WILLIAMS
Daily Mail (UK)
PUBLISHED: 13:00 EST, 25 March 2013 | UPDATED: 13:38 EST, 25 March 2013

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