Rachid al-Ghannouchi, veteran leader of the Islamist Ennhada party, which has hired Burson-Marsteller
Photo by FETHI BELAID/AFP/Getty Images
[From article]
Despite this appetite for controversy—and the juicy retainers that companies in trouble will pay—apparently even Burson-Marsteller has its limits. They refused to work with the democratic nation of Israel to help the tiny Jewish state improve its image. In turning down a potential $3.5 million engagement, Sigurd Grytten, Burson-Marsteller’s Managing Director said, “We will not deliver tender to such a project… we are running a commercial venture. If we accept this project, this will create a great amount of negative reactions … Israel is a particularly controversial project.” Representing Israel, apparently is worse than offending American Indians, anonymous smears, and shady defense contractors involved in extra-curricular killing.
Newly released documents reveal that Burson-Marsteller’s squeamishness about controversial Middle East clients is rather selective. Just released government filings reveal that the PR agency has been hired to improve the foreign image of Tunisia’s Ennahda Party, the Muslim Brotherhood of Tunisia.
[. . .]
One understands the need for Tunisia’s Muslim Brotherhood to have such a powerful lobbying and communications firm. What is troubling, however is that Burson-Marsteller deemed working to improve Israel’s image as too controversial, while determining that the Muslim Brotherhood’s money is kosher. Interesting times we live in.
http://observer.com/2014/09/the-muslim-brotherhoods-new-pr-agency-rejects-israel/
Burson-Marsteller Rejects Israel as a Client; Accepts Muslim Brotherhood
PR Giant Signs Tunisia Branch of Muslim Brotherhood But Thumbs Nose at Israel's Shekels
By Ronn Torossian
[From article]
Despite this appetite for controversy—and the juicy retainers that companies in trouble will pay—apparently even Burson-Marsteller has its limits. They refused to work with the democratic nation of Israel to help the tiny Jewish state improve its image. In turning down a potential $3.5 million engagement, Sigurd Grytten, Burson-Marsteller’s Managing Director said, “We will not deliver tender to such a project… we are running a commercial venture. If we accept this project, this will create a great amount of negative reactions … Israel is a particularly controversial project.” Representing Israel, apparently is worse than offending American Indians, anonymous smears, and shady defense contractors involved in extra-curricular killing.
Newly released documents reveal that Burson-Marsteller’s squeamishness about controversial Middle East clients is rather selective. Just released government filings reveal that the PR agency has been hired to improve the foreign image of Tunisia’s Ennahda Party, the Muslim Brotherhood of Tunisia.
[. . .]
One understands the need for Tunisia’s Muslim Brotherhood to have such a powerful lobbying and communications firm. What is troubling, however is that Burson-Marsteller deemed working to improve Israel’s image as too controversial, while determining that the Muslim Brotherhood’s money is kosher. Interesting times we live in.
http://observer.com/2014/09/the-muslim-brotherhoods-new-pr-agency-rejects-israel/
Burson-Marsteller Rejects Israel as a Client; Accepts Muslim Brotherhood
PR Giant Signs Tunisia Branch of Muslim Brotherhood But Thumbs Nose at Israel's Shekels
By Ronn Torossian
09/26/14 8:25am
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