You observed people at bars, and on the MBTA train "looking at their phones." What were these people reading? People read print ads at home, at libraries and at work. Some people don't have "[cell] phones." Gasp! Older people still read print. Younger people grew up with "phones." Print ads are still a way to get the message to target audiences. You make no distinction between age groups, ethnic groups, and interest groups. You do raise a serious issue regarding what ensures that an ad was published? Is a .pdf file proof?
http://digboston.com/think/2011/08/dear-reader-18/
DEAR READER
Posted on August 24, 2011
by DAVID DAY
“Just to confirm, this will be for a review in print, online or both?”
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